Helen Moore Shoot - Final Editted Images

A little look into my University Project - I love you because...your so now

I Love you because...Your so now.

So as part of one of our projects this semester, 

we were asked to work with a charity group YMCA 

This project was to explore our photography skills, concepts and

styling.

I chose to branch off from my group project and put together my own 

mini series. I got inspiration for this from All Saints new knitwear advertisement, 

Ive included some of the images below.

          

Using my ever trust worthy model and boyfriend Dean I tried to recreate these images 

to show the theme/idea of 'helplessness' and 'being alone'/'naked to the pain'

(You'll notice the cat did try and get involved)

 

I finally had the nerve to add my audio into my catwalk report - So...here you are.. my report on Tom Ford SS15 (with audio)

Tom Ford Catwalk Report

Catwalk report written vocab for video:

Tom Ford brings a gritty edge to the catwalk ready for spring/summer 2015. Models with legs that really went on forever, clad in giant sweeping flares, or stretched out under mini tunics with plunging necklines, peeping through sheer hold-ups and perched atop massive peep toe wedges.

From the dramatic charcoal black smoky eye and messy rock chick hair adorned by all of the models a gritty, matted, been-up-all-night sixties vibe was brought across so well through the collection.

Inspired by his own collection of vintage Carlo Molino photographs in addition to some of his own designs from the late Nineties. He was smart to weave in a few re-jigs of his greatest Gucci hits; a white long sleeved mini dress with circular cut-outs at the hip for example recalled the white jersey gown from Gucci’s autumn/winter 1996 campaign.

The only flaw in the show, which after reading reviews have been the way that the models walk – They need to be firm and fiery in there walk to bring alive the punk, dramatic fire that the collection brings, and many of the models don’t seem to bring this across very well.

The show rounded up with a series of knockout pieces from the collection. One of the pieces that stood out for me was the white slitted and cut out gown with mesh bra cups, that were detailed with red and silver chiffon applique petals across the nipples, which was worn by Rhianna to the formal amfAR Inspiration Gala in LA.

Black gowns decorated in sequined harnesses or with satin bra cups and a scattering of chiffon applique petals. Rock-ability style black leggings and dramatic cape combo – entirely encrusted in twinkling black sequins from head to toe, is so dramatic and eye catching.

Found this really interesting article on Fashionista....cudos to her!

HOW 19-YEAR-OLD PHOTOGRAPHER FRANEY MILLER WENT FROM HIGH SCHOOL TO SHOOTING FOR 'NYLON' AND 'BULLETT'

One young photographer tells us about breaking into the industry.

ELIZA BROOKE JAN 20, 2015

Read here --->    http://fashionista.com/2015/01/franey-miller-photographer

Miller in front of the camera. Photo: Ruby Maxwell

Shoppers Paradise or Ethical wasteland

We all wear clothes, but they vary from culture to culture. In our Western style, jeans and a dress shirt, maybe even a dress, would be good for a party or event. But, for example, the dresses in Japan and China would be more traditional. In the UK, a white dress for a wedding is most acceptable. Yet in Japan, a traditional kimono is worn at most weddings. If dressing is so different in Japan, what about the rest of the world?

Due to this diversity, the fashion world and industry is always changing, and ever growing. The range offered to consumers on the high street, online and also at fashion events is so broad; many of us don’t know where to start. Using the high street as an example, chain stores are on the increase and with this comes larger demand and larger manufacturing lines. Within the UK high street TopShop is one of the most influential and is the flagship brand of the Arcadia group– the UK’s second largest retailer.

The cost of buying new clothes and fashion products now is at the lowest it has ever been and although we are encouraged to buy more expensive brands such as TopShop, Zara, Mulberry and many more rather than Primark and H&M, will that really begin to lessen the ethical and social effects that the fashion industry has on the planet. I find this hard to believe now after reviewing a few of my personal favourite brands, which I have to say, thoroughly disappointed me. In the fashion world, companies loosely throw around and use buzz words such as ‘organic’, ‘ethical’ and ‘green’ in advertisements and press launches – trying to profile themselves as responsible for all outputs in every sector of their company. But from what I see, anything goes. An office that deals with a global company’s HR could choose to start recycling their paper, for this they would then would be able to say they are an ethically responsible body.

When researching ethical fashion it struck me that the textile industry is rapidly heading downhill. With environmental, social and political disasters repeatedly occurring, people are starting to really question whether what we are doing is right!

The low cost of clothes produced in small, cramped sweatshops all over the world are what the fashion industry tries to hide behind their large, shiny new advertising campaigns.

Although there have been many organizations and charities trying to make a stand against this, including ‘War on Want’ who recently wrote an article called Stitched Up exposing all the facts and awful stories from the women working in the garment factories over in Bangladesh. By doing this they are trying to pull the veil away from the eyes of both the consumers and investment companies around the world.

On average, British women spend £83,498 on clothes in their lifetime.

But this is not enough.

Without confronting companies such as TopShop, Adidas and Primark there will be no change. Educating people about where and who they are sourcing and buying their products from is a start, but we need to delve into the larger companies which make up the main body of the fashion world and make them answerable to questions of whether their suppliers and manufacturing are environmentally sound and ethically decent. This is what Stella McCartney did with all of her commitments to the environment, animal welfare and use of green energy.

If more designers, companies and manufacturers could try and put in place, some solid performance control, as Stella McCartney has, it would change our inevitable destruction of our environment as well as improve welfare for many people working in the textile and fashion industry. McCartney shows what they are achieving.

“We continue to use as much organic cotton as possible in our collections and we are always exploring new Eco materials and processes. In 2012, 34% of our denim and 36% of our jersey for ready-to-wear was made from organic cotton and 50% of all knitwear for Stella McCartney Kids was organic”.

Ethical Fashion is about being creative. Encouraging every company in the industry to work really hard with suppliers and producing fashion that we can all be proud of and wear with a clear conscience.  It is not difficult it just needs dedication and determination of both the consumer and also the companies behind it all.



I wrote this article a few years ago, it is also published on Urban Times: https://urbantimes.co/2013/08/shoppers-paradise-ethical-wasteland/