Wednesday, 19 November 2014
Tuesday, 18 November 2014
Thursday, 13 November 2014
Thursday, 6 November 2014
Working with YMCA charity - Styling
Working with YMCA charity shop on a styling shoot.
On Monday, a very blustery and
rainy day I might add all of our FMM group met at the YMCA shop on 34 Cornwall
Street, Plymouth.
We were there to have an
introduction to styling, through three different tasks; it was quite refreshing
to get to do some physical styling. I still think it would have been fun to be
able to have full roam of styling, but the tasks were quite fun to follow and
it was great to split into different groups.
Our tasks included 3 ways to
wear a men's suit jacket, tops as bottoms, bottoms as tops, and wearing
non-clothing items.
These are some of our images from the morning we spent there:
Monday, 3 November 2014
Retail Report on Shoreditch, London
Shoreditch, London Retail Report
Shoreditch is in the East end of London, within the
Borough of Hackney, and straight north of central London. Shoreditch is well
known for its trendy and edgy style – that of both the buildings and the area
and also of the inhabitants.
The contrast is outstanding of the two areas, between
Shoreditch and central London Oxford Street there is a 20 minute tube journey.
Oxford street is bursting with high street chain stores, donned by masses of
shoppers each day of the 365 days we have each year, there is always a constant
MASS of people traipsing up and down the iconic street. Whereas Shoreditch
offers a more relaxed approach, compared to the holidaymakers who have come to
visit London’s key features, Shoreditch seems to still have relaxed air about
it.
In the span of 10 years Shoreditch has moved on from
being a particularly cheap real estate area, which attracted throngs of poor
artists, to becoming the centre of the art world. Although its
success risks its becoming another Notting Hill, and full of wannabes - it
still maintains a character of its own, full of hidden bars, galleries, squat
parties that rarely get shut down, art, dissent, good food and a true
international presence.
Shoreditch is home to literally thousands of creative
individuals, from Fine Artists to musicians, designers and filmmakers and this
is where it’s name for style comes from. Having some many talented and artistic
individuals all in one places leaves people able to use fashion as an
individual expression.
Wednesday, 29 October 2014
And so... @NikeLab 1948 LDN Shoreditch Shop Report
“This isn’t the place for purchasing your
gym kit, but
to buy fashion disguised
as sportswear”
Main target audience: Young to middle age
men & women
What they sell: Sportswear & a variety
of trainers
“Freshly kitted out with locally-sourced and recycled materials,
the re-opened NikeLab is (literally) the only place to see the company's new
products.”
The NikeLab in Shoreditch
is now the 6th to open around the world and has recently opened its
doors to the public in June this year. Discreetly tucked away under the railway
arches on Bateman Street, Shoreditch, it was formerly a 1948 Nike store. The
stylish "stealth black" re-design of the classic modern football boot
fuses sports science with style, but that's not the only reason to get on your
running shoes and head down there at the earliest opportunity. After all, it's
the coolest sports shop in Shoreditch.
SWOT analysis:
Strengths:
High
end Brand
Well
known
Layout
of the store was clean & modern
Quality
of products
All
staff were friendly and helpful
Innovative
|
Weaknesses:
Expensive
brand/products in store
Empty
– no one was in there
Security
was intimidating
Isolated
location
|
Opportunities:
Clearance
store
|
Threats:
Brands
such as Adidas
High street competition
|
Subscribe to:
Posts (Atom)