“This isn’t the place for purchasing your
gym kit, but
to buy fashion disguised
as sportswear”
Main target audience: Young to middle age
men & women
What they sell: Sportswear & a variety
of trainers
“Freshly kitted out with locally-sourced and recycled materials,
the re-opened NikeLab is (literally) the only place to see the company's new
products.”
The NikeLab in Shoreditch
is now the 6th to open around the world and has recently opened its
doors to the public in June this year. Discreetly tucked away under the railway
arches on Bateman Street, Shoreditch, it was formerly a 1948 Nike store. The
stylish "stealth black" re-design of the classic modern football boot
fuses sports science with style, but that's not the only reason to get on your
running shoes and head down there at the earliest opportunity. After all, it's
the coolest sports shop in Shoreditch.
SWOT analysis:
Strengths:
High
end Brand
Well
known
Layout
of the store was clean & modern
Quality
of products
All
staff were friendly and helpful
Innovative
|
Weaknesses:
Expensive
brand/products in store
Empty
– no one was in there
Security
was intimidating
Isolated
location
|
Opportunities:
Clearance
store
|
Threats:
Brands
such as Adidas
High street competition
|
we create best clothing to wear for our customers.We make all kinds of clothing accessories for men and women.Just come and see for yourself:Shop Sportswear for Men in UK
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