Website Branding

Honestly I was a little stuck trying to think of a way to brand myself, I’m not sure if this was due to the simple fact that I’m not 100% where I want to focus my career or because I was stuck on how to start. I research a lot into branding and how you should go about it and what you need to think about and decided to create a kind of brand book but include research and ideas that I picked up along the way so I was able to look back and change my ideas or style but then still be able to have my original plan to look back at. A brand book is important because they help put together on paper and convey a brand’s values, attributes and personality all in one place. Essentially it makes it easier to see the overall identity and have a key chart to make sure you are all in check with colour, font etc. I decided pretty early on that instead of branding myself, I would create a brand that was me, I think with the work I would like to do in communications and also the talent management side of my career I would like to move into this would be a good start, almost creating my own separate entity and managing it as I would a client.